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Chrysler airflow concept8/9/2023 ![]() ![]() And today, even as it touts an electrified future, Stellantis is one of the automakers who has not specified a date for the extinction of its ICE-powered lineup. Stellantis unveiled the Chrysler Airflow Concept at the Consumer Electronics Show this week, and also announced the plan to have the Chrysler brand be. Chris Christie said his old friend Donald Trump is a 'three. After its demise in 1937, Chrysler didn’t attempt another unibody chassis until 1960. Chrysler plans to launch its first electric vehicle in 2025, but the brand's CEO is looking beyond the Airflow Concept. Will they embrace this new Chrysler? Or will this Airflow, like the last, be too avante garde? One thing’s for sure: Chrysler has never forgotten the lesson of the original. ![]() Most important, of course, is how Chrysler customers respond to all this leading-edge technology. Personally, as my doddering years edge ever closer, I’m much more impressed with the cargo area’s power-operated load floor that promises pain-free hefting of suitcase into trunk. It’s all part of the Airflow’s STLA SmartCockpit - powered by software architecture Stellantis calls STLA Brain - which also enables STLA AutoDrive (which is Stellantis’ name for Level 3 autonomous driving) and over-the-air updates. Mystery electrified Chrysler crossover appears on EV Day.Stellantis shows off 4 new battery-driven platforms during EV day event. ![]() Article content Recommended from Editorial We'd love to see Chrysler get it right.This advertisement has not loaded yet, but your article continues below. More important, it will establish the baseline for the product overhaul leading to an entirely new portfolio by 2028. When the Pentastar's two-row crossover debuts, it will sit on the STLA Large platform, offer 400- and 800-volt electrical architectures, and pack batteries that power up to 400 miles of range. And as with Jaguar, considering how long Chrysler's plateaued, putting it kindly, it's not surprising the boss wants a more compelling wrapper. Chrysler's tracking like Jaguar at the moment, with a lean range for dealers until the EV revolution begins in 2025. Tesla buyers have been mentioned as one of Feuell's targets, but we're clearly still in the early days of transformation when marketing Venn diagrams encompass aspirations and projections that will be whittled out as production nears.Įven for all that, the Airflow didn't scream "Chrysler transformed!" save for its battery-electric powertrain. Affordable doesn't mean what it used to mean, so we don't know where product planners intend to slot the coming vehicles. She's said before she wants Chrysler to become Stellantis' "startup brand," offering "clean mobility, seamless technology," and affordable pricing. We know Feuell is plotting a remake of the entire the Chrysler experience, from shopping its products online and at dealers to after-sales care. We won't see it until next year, and no one at the brand has offered a clue about how it's changed from the Airflow concept now a couple of years old. The redesign is far enough along to have been previewed in Los Angeles earlier this year, Feuell saying reactions tell them "we have a hit on our hands," Gilles saying "It blew the doors off." It is evolving in a new direction." When MT spoke to Feuell about the name, she said, "There is a group of people who love the Airflow name and just as many who beg us not to use it." The magazine believes a new-to-the-brand name will get the nod, Chrysler perhaps hoping to perform a hard reset on buyer perceptions. Motor Trend spoke to Stellantis design chief Ralph Gilles, who said brand CEO Chris Feuell "wanted a statement that had literally zero to do with anything that you have seen today, even the Airflow concept car. The Chrysler Airflow concept is dead in name and form. ![]()
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